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Why is Live Betting So Popular?

Why is Live Betting So Popular?Live betting has been a growing betting trend for years now. It finds itself as one of the most popular ways to wager money on games.

The premise is simple: you're betting on an ever-changing line as a game unfolds. For NFL betting, a new spread, moneyline, and over/under will be available after every change of possession.

For NBA live betting, the spreads tend to update at each stoppage of play.

So, what makes live betting so popular among novice and experienced bettors alike?


Live Betting: Opportunity for Value

Live betting adds a layer to the viewing experience. By watching a game happen in real-time, you can pick up on certain momentum swings, advantages and mismatches.

This gives you more of an educated opinion on what may happen next. You'll find opportunities for value betting if a superior team starts slow and the spread updates to favor the weaker team.

There's plenty of time in games for things to shift. Knowing two teams' tendencies can give you a stronger opportunity to win your bets.

For example, consider a game where one team is down 14-3 at halftime. Despite the double-digit deficit, the losing team has turned the ball over three times, twice close to the end zone. Meanwhile, the winning team's two touchdowns were because of these turnovers, one being returned for a score.

There is a high probability of these teams' performances evening out in the second half. A live bet on the losing team could be great timing for strong value.

What about an NBA team up big in the first half, but they find their star in serious foul trouble going into the second half. With his absence, it's very likely the trailing team will be able to close the gap.

Live betting gives you these opportunities, and it's just one of the reasons it is growing in popularity.

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Live Betting: Flexibility and Fun

When betting a game before it starts, you're pigeon-holed into one spread determined by oddsmakers. You must place your bet before it starts for the wager to count.

The flexibility of live betting is another reason so many bettors enjoy taking advantage of the offering. There's no time limit on a live bet, besides the end of the game. You can sit back and enjoy the game as a fan, and wait for the right opportunity for you.

If you're a knowledgeable sports fan, you'll know when it's the right time for you. It might be an in-game sub at a position that has sparked the team. Maybe it's an injury or a change in playstyle from the coach. You'll know it when you see it.

There's also the flexibility to hedge your bet in-game. Maybe you bet one team's moneyline before the game started at +180 at your preferred sportsbook, and you nailed your pick.

The team you've bet on is up big to start. But you've seen it collapse before. In an effort to guarantee yourself a winning day, you place a live bet on the opposing team's moneyline, which has since shifted to +200.

This is a very popular strategy and one of the added benefits of live betting.

All in all, live betting has made the betting experience that much stronger. It's recommended that you explore the option at your preferred sportsbook, as most of them offer the service.

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